Types of videos I make
On this page, I’ve put together an overview of the different video formats I create on the channel. Each format serves a slightly different purpose and audience, ranging from first-time players to experienced fans looking for a deeper understanding of the games I cover.
Whether you’re a publisher interested in a potential collaboration, a fellow content creator, or simply a curious viewer, I hope this page gives you a clearer picture of how I approach video creation and what you can expect from the channel. This list isn’t meant to be definitive – it’s simply an overview of the formats I currently use, and it will naturally evolve over time.
You may also want to check out:
- Games I cover – for an up-to-date list of current and upcoming coverage
- How I work – for a bit more insight into my process
- Get in touch – if you’d like to reach out or explore collaboration opportunities
Campaign Overview
What it is
A non-scripted overview of an upcoming crowdfunding campaign, where I screen-record and casually scroll through a Gamefound or Kickstarter page while sharing my thoughts. These videos focus on what the game is, how it plays at a high level, what’s included in the campaign, and my overall impressions of it. I try to keep them grounded rather than hype-driven, often ending with my personal decision on whether I’m backing the project or not. While I aim to stay as neutral as possible, I usually cover games I’m genuinely interested in, so there can naturally be a slight positive skew.
Who this is for
This format is for people discovering the game for the first time, potential backers deciding whether the campaign is right for them, viewers who want a calm, informative breakdown, and publishers looking for thoughtful coverage of their campaigns.
Typical duration
15–35 minutes
Campaign Preview
What it is
A lighter, non-scripted early look at a game during its crowdfunding campaign, often based on previews, prototypes, or early information. Unlike Campaign Overview, this format leans more into hands-on impressions whenever I have physical components available, along with theorycrafting and early thoughts on how the game might feel to play.
Who this is for
Viewers keeping an eye on upcoming releases, backers who want to see physical prototypes and hear early impressions before making a decision, and publishers who want early, hands-on coverage focused on components and first impressions.
Typical duration
15–35 minutes
Game Overview
What it is
A neutral, lightly scripted breakdown of what a game actually is – its structure, core systems, components, and how a typical session flows. This format sits somewhere between a rules tutorial and a review, focusing purely on clarity and understanding rather than opinions, pros and cons, or recommendations. The goal is to help viewers quickly grasp the shape of the game without telling them how to feel about it.
Who this is for
People researching whether a game fits their tastes, viewers feeling overwhelmed or confused by complex games, and publishers looking for clear, evergreen overview content that’s easy to point new players to.
Typical duration
10–25 minutes
Examples
- Coming up soon
Reviews & Impressions
What it is
A hands-on assessment of a game, specific product, component set, or accessory, focused on how it actually performs in practice rather than assigning scores or delivering verdicts. These videos are based on real use over time, and I try to focus on what something really is rather than what I might want it to be. While this format is naturally opinion-based, I try to ground everything in observation and experience rather than absolutes.
Who this is for
Players who want a practical look before buying or upgrading, viewers who value clarity over verdicts, and people interested in how a product actually fits into real play. For publishers and designers, this format offers thoughtful, transparent coverage that highlights design intent and real-world usability.
Typical duration
15–35 minutes
How to Play
What it is
A complete rules tutorial explaining how the game works from setup to endgame. These videos are structured, clear, and methodical, often including examples or short walkthroughs to show the rules in practice.
Who this is for
First-time players, solo learners, viewers who prefer video explanations over rulebooks or apps, and publishers looking for an accessible way to onboard new players to their games.
Typical duration
20–30 minutes
Beginner’s Guides
What it is
Strategy-focused guides aimed at new players who already understand the rules but want help getting started well. These videos focus on common mistakes, early decisions, build priorities, and general principles, rather than teaching the rules from scratch.
Who this is for
New players who feel overwhelmed, players who bounced off the game and want clearer direction, and viewers who want to enjoy the game more confidently from the start. For publishers, this format provides evergreen content that helps reduce early friction and supports long-term player enjoyment of the game.
Typical duration
30–120 minutes (depending on the game)
Tier Lists
What it is
A ranked breakdown of in-game elements such as classes, skill lines, cards, items, or abilities. Rankings are always explained and contextual, based on extensive play experience rather than theory alone. The goal of this format isn’t to declare “best” or “worst” in isolation, but to share analysis, explain trade-offs, and show how different elements shine in different situations.
Who this is for
Players interested in optimisation, viewers who enjoy analysis and discussion, and fans who like exploring different perspectives rather than chasing a single “correct” answer. For publishers, this format highlights system depth and replayability, often encouraging experimentation and long-term engagement with the game.
Typical duration
20–40 minutes
Examples
Strategy Guides
What it is
In-depth guides focused on a specific character, class, or role, covering abilities, upgrades, synergies, and overall playstyle. These videos are always experience-driven rather than theoretical, based on hundreds of hours spent playing the games. This format also includes sub-series like Skill Line Explained, which sits between strategy and rules clarification, often highlighting overlooked interactions, synergies, and common misunderstandings.
Who this is for
Players committing to a specific character or build, fans who enjoy mastering deeper systems, and viewers looking for long-form, detailed analysis of their favourite games. For publishers, these guides help showcase mechanical depth, build diversity, and long-term replay value, while supporting players beyond their first few sessions.
Typical duration
45–90 minutes
Curated Lists
What it is
A curated selection of games, expansions, or topics presented as a list, based on personal enjoyment, interest, or excitement rather than objective scoring. These videos focus on context and reasoning, like why certain games stand out to me, what I enjoy about them, and how they compare within a broader theme – without trying to define universal “best” or “worst” picks. This format includes things like yearly favourites, and upcoming games I’m excited about, etc.
Who this is for
Viewers who enjoy discovering games through personal perspective, players looking for inspiration rather than optimisation, and fans who like relaxed, conversational content. For publishers, this format offers organic visibility rooted in genuine interest and long-term enthusiasm.
Typical duration
15–30 minutes
Playthroughs
What it is
A full recorded solo play session, focused on showing real gameplay flow, decision-making, and how the rules work in context. These videos prioritise clarity and understanding over entertainment or role-play. Unlike livestreams, they’re carefully edited to remain watchable and easy to follow, even at longer lengths.
Who this is for
Players who want to see the game “on the table,” people who learn best by watching gameplay unfold, and fans interested in comparing strategies or approaches. For publishers, playthroughs provide an honest, unfiltered look at how the game plays in practice and help demonstrate pacing, depth, and solo viability over a full session.
Typical duration
15 minutes – 7 hours (depending on the game)
Behind the Scenes
What it is
Occasional meta content focused on the channel itself: milestone updates, planning, analytics, lessons learned, and an honest look at what it’s like running a YouTube channel alongside work and family life.
Who this is for
Supporters who are curious about how the channel works behind the curtain, fellow creators interested in the process, and viewers who enjoy learning about the business and creative side of content creation.
Typical duration
5–15 minutes
Examples
What you won’t find on this channel
Think Gaming is built around clarity, depth, and long-term usefulness. Because of that, there are a few types of content I intentionally don’t focus on.
I don’t do livestreams, as I prefer the clarity and structure that comes from edited videos. I also don’t create short-form content like Reels or Shorts, since my work is usually better suited to longer, more thoughtful formats.
You also won’t find role-playing, skits, or purely entertainment-driven videos here, nor hype- or FOMO-based content built around “buy now or miss out” messaging. That style just doesn’t align with how I like to talk about games.
This isn’t a judgment on those approaches, and I'm sure they work well for other creators. I simply prefer to focus on calm, experience-driven content designed to help people understand games more deeply and enjoy them at their own pace.
