How I work

This page explains the principles behind how I run Think Gaming – what I choose to cover, how I approach accuracy and play experience, and how I work with publishers and the community.

At its core, I want Think Gaming to be a place that feels honest, transparent, and reliable, so I try to be upfront about how I make videos and what values guide the work I do.

Playing the long game, no FOMO

I started my YouTube channel out of a genuine love for board games. And while thousands of new titles come out every year, I’m not here for the trends or the fear of missing out. I won’t cover every game, and I likely won’t be the first to talk about the latest hot release – and that’s okay.

I focus on games I truly enjoy so my videos can stay honest and authentic, and I take my time to play them properly before making videos. I try to keep things calm, thoughtful, and go deep where it matters. If I’m covering something, it’s because I care about it and believe it’s worth your time too. This means my videos are designed to stay useful months or even years after release, rather than chasing short-term peaks.

For the same reason, I try to stay away from clickbait titles and drama topics. It’s just not my thing.

Integrity, play experience, and trust

I believe that board game content carries a responsibility to be accurate. I’m not talking about basic rules accuracy (we all make mistakes sometimes), but about fundamental honesty, integrity, and goodwill.

Whenever I talk about gameplay, systems, balance, or strategy, it’s based on my own hands-on experience with the game, not just theory or AI-generated summaries (more on that below). If I haven’t played something enough to speak confidently about it, I’ll say so. If something is unknown, unfinished, or subject to change, I’ll treat it that way. I’d rather be slower and correct than fast and misleading.

For me, trust is built over time through consistency and honesty. That matters more than views or short-term growth.

Use of AI tools

The core value of Think Gaming comes from genuine passion for games, hands-on play, and human judgment. For that reason, I don’t use AI to generate scripts, opinions, or reviews.

Any insights, strategies, or conclusions shared in my videos come from my own playtime and thought process. I may occasionally use AI tools for minor technical tasks, such as spelling or clarity checks, but the ideas and viewpoints are always my own.

More broadly, I don’t have an issue with creative workers using AI tools to enhance productivity. What I do take issue with is the attempt to replace human creativity with artificial intelligence, which often results in shallow work or outright misinformation – something that’s unfortunately becoming more common on platforms like YouTube.

Being transparent about sponsorships

I believe collaborations make the world better, and working together is important in a small industry like board gaming. At the same time, I recognise that certain relationships can introduce bias, for example when a creator is sharing a product they’ve been paid to cover. So how do I handle that?

First, I acknowledge that biases are real. Even if I try to stay mindful of them, there’s no magical switch that makes anyone completely immune. Second, whenever I do any kind of sponsorship, whether it’s a paid video, early copy, or anything else, I clearly disclose it, so viewers are always aware. And finally, whether the content is sponsored or not, I always share my honest opinion, including things I might not like.

Keeping the comments healthy

I encourage people to jump into the comments to talk about games, share tips, ask questions, all the good stuff. I want those conversations to feel like a healthy and welcoming space. While YouTube’s algorithm rewards comment quantity, I care much more about quality. That’s why I might delete comments that are overly negative, disrespectful to others, or discriminatory in any way.

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As Think Gaming grows and I learn more along the way, I’ll keep refining and expanding this page. Thanks for being here and for caring about this stuff.

Read also: Work with me

© Daniel Sokolovskiy, 2026
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